Most Important Sizes
For Responsive Display Ads and Performance Max: prepare 1200×628px (landscape) and 1200×1200px (square). These two sizes cover 95% of Google Ads placements.
Complete Google Ads Image Size Chart
| Ad Format | Dimensions | Type | Notes |
|---|---|---|---|
| Leaderboard | 728 × 90px | Display | Most common desktop banner |
| Medium Rectangle | 300 × 250px | Display | Highest performing format |
| Large Rectangle | 336 × 280px | Display | Strong performer |
| Half Page | 300 × 600px | Display | High visibility |
| Large Leaderboard | 970 × 90px | Display | Premium desktop placement |
| Billboard | 970 × 250px | Display | High impact |
| Wide Skyscraper | 160 × 600px | Display | Sidebar placement |
| Responsive Display Ad (landscape) | 1200 × 628px | Responsive | Required for responsive ads |
| Responsive Display Ad (square) | 1200 × 1200px | Responsive | Required for responsive ads |
| Responsive Display Ad (portrait) | 960 × 1200px | Responsive | Optional but recommended |
| Performance Max (landscape) | 1200 × 628px | PMax | Primary image |
| Performance Max (square) | 1200 × 1200px | PMax | Required |
| Shopping ad product image | 800 × 800px min | Shopping | White background required |
Google Ads Image Requirements
Max file size
5MB per image
Recommended size
Under 500KB
Accepted formats
JPG, PNG, GIF
Min resolution
600×314px (landscape)
Step-by-Step: Prepare Images for Google Ads
- Prepare landscape image (1200×628px): Use our Image Resizer. Set width to 1200 and height to 628. This is the primary format for responsive display ads.
- Prepare square image (1200×1200px): Resize again with width and height both set to 1200. Use our Image Cropper to crop to square if needed.
- Compress both images: Use our Image Compressor at 85% quality. Target under 500KB for faster ad loading.
- Check image content: Google requires images to be clear, relevant, and free of text overlays that cover more than 20% of the image area.
- Upload to Google Ads: In your campaign, upload both the landscape and square versions when creating responsive display ads or Performance Max assets.
Google Ads Image Best Practices
- Use high-contrast images — ads compete for attention. Bold, clear visuals outperform busy or low-contrast images.
- Keep text minimal — Google's policy limits text to 20% of the image area. Use the headline and description fields for text.
- Avoid borders and frames — Google may reject images with decorative borders.
- Use real product photos — authentic product images outperform stock photos in most categories.
- Prepare multiple variations — Google recommends uploading 3–5 image variations per ad group for A/B testing.
- Match landing page imagery — consistency between ad image and landing page improves Quality Score.
Frequently Asked Questions
What image size is required for Google Responsive Display Ads?
Google Responsive Display Ads require a landscape image (1200×628px minimum) and a square image (1200×1200px minimum). Both must be under 5MB. These are the two most important sizes to prepare.
What file size limit does Google Ads have for images?
Google Ads accepts images up to 5MB. However, for faster ad loading and better performance, keep images under 500KB. Compressed images load faster, which can improve your Quality Score.
What image format does Google Ads accept?
Google Ads accepts JPG, PNG, and GIF (static and animated). For best results, use JPG for photographs and PNG for graphics with transparency. WEBP is not currently supported in Google Ads.
Does image quality affect Google Ads performance?
Yes. Google's ad quality guidelines require images to be clear, high-resolution, and relevant to the ad content. Low-quality or blurry images can result in ad disapproval or lower ad rankings.
What is the minimum image size for Google Display Ads?
The minimum size varies by format. For responsive display ads, the minimum is 600×314px for landscape and 300×300px for square. However, Google recommends 1200×628px and 1200×1200px for best results.